JONATAN MODIN

DESIGN / ART DIRECTION

ai powered
community
building
A super
strong
conscience
workplace
conflict
resolution
sustainable
outfit
swapping
3d
projection
mapping
playing at
construction
sites

Katarsis

2025

A speculative glimpse into the future workplace, presented in the form of a short film commissioned by A house.


"Remote work offers many benefits but often comes at the expense of connection between colleagues. In the future, virtual technology could enable interactions once deemed impossible in professional settings.

A virtual space without lasting physical consequences allows for actions without limitations. By expressing strong emotions, a sense of relief and clarity can be achieved—a process known as catharsis."

Katarsis was directed, written, and produced by Jonatan Modin, Emilia Lind, and Sofia Di Marco, and made possible with support from Rockson, Sellpy, and Nyfosa.

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Lilla Samvetet

(The Little Conscience), 2024

The result of a interdisciplinary collaboration between researchers at the Beijer Institute, Svenskt Tenn, and Beckmans College of Design.


The Beijer Institute has conducted immense research on the risks and opportunities associated with artificial intelligence, and the goal of this project was to find new ways convey this knowledge both intellectually and emotionally, through visual communication.

We did this by imagining a future where artificial intelligence is given a place inside of the human intellect. In such an amalgam of intelligence, we think that AI could save the flawed human from acting unsustainably and selfishly. Like Jiminy Cricket, the AI would take on the role of a conscience. But unlike the little cricket, this new conscience is not something you can simply wave away. Instead it is super strong, and impossible to betray.

Lilla Samvetet was made in collaboration with Elvin Odelholm.

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Let's Pollinate

2024

An AI powered digital experience developed at Random Studio's Living Lab, and showcased at Us by Night 2024.


“Let’s Pollinate” challenges the isolating nature of digital spaces, using a simple interface and some generative tech to instead bring people together in the real world. Each participant receives a unique digital plant and is invited to cross-pollinate with others, with each interaction resulting in increasingly surreal additions to the communal garden.

As Random Studio’s research arm, and under the creative direction of Roel Wouters, the Living Lab explores new ways to interact with spaces and technology. Let’s Pollinate was created in collaboration with Jessica Kürscher, Hector Albiges, and Stephen Buchanan, and accompanied by a printed zine.

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Change for the better

2021

A campaign film for Sellpy, Europe’s fastest growing second-hand e-com, showing exactly how much better it is to choose pre-owned over new.


Sellpy crunched the numbers and found that their garments are, on average, 21 times better for the planet than buying new. To bring this insight to life, they launched their biggest campaign yet — a film where a choreographed protagonist cycles through 21 different garments at mind-bending speed, until the unexpected finale reveals one simple trick…

Directed by Nim Kyong Ran, produced by PINE, and developed by the Sellpy Creative Dept.

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